Privacy Policy

At Magic Today Photography (“we”, “us”, or “our”), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your data when you interact with our website or contact us for photography services.

1. Information We Collect

When you fill out a contact form, request a quote, or communicate with us via email or phone, you may voluntarily provide us with:

• Your full name
• Email address
• Phone number
• Event details (wedding date, venue, photography needs)
• Any other information you choose to include in your message

We do not collect sensitive personal data (e.g., financial or health information) unless you explicitly provide it for service requirements (e.g., special photography needs).

2. How We Use Your Information

We use the information you provide solely for:

• Responding to your inquiries and providing quotes
• Communicating about your photography booking, availability, and pricing
• Sending occasional updates, promotions, or newsletters – only if you have consented (you can unsubscribe anytime)
• Improving our customer service and website experience

We will never sell, rent, or trade your personal information to third parties for marketing purposes.

3. Legal Basis for Processing (GDPR compliance)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the context:

• Contractual necessity – to provide you with a quote or perform pre-contractual steps at your request.
• Legitimate interests – to respond to inquiries and manage our business operations.
• Consent – for marketing communications (you can withdraw consent at any time).

4. Data Sharing & Third Parties

We may share your information only in the following limited circumstances:

• Service providers – e.g., email hosting (Gmail), website analytics (Netlify Analytics), or CRM tools that help us manage inquiries. These providers are contractually obligated to keep your data confidential.
• Legal compliance – if required by law, court order, or government regulation.

We do not integrate with any third‑party advertising networks or data brokers.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy. For client inquiries, we typically keep records for 24 months after the last interaction, after which they are securely deleted. For booked clients, we retain basic contact and event information for up to 7 years for tax and legal records.

6. Cookies & Tracking Technologies

Our website may use essential cookies for functionality (e.g., to remember form submissions). We do not use tracking cookies or analytics cookies that collect personal data without your consent. You can disable cookies in your browser settings, but this may affect some features of the site.

7. Your Rights

Depending on your location (e.g., EU, UK, India), you may have the following rights regarding your personal data:

• Access, correct, or delete your information
• Restrict or object to processing
• Data portability
• Withdraw consent (for marketing)

To exercise any of these rights, please contact us using the details in Section 9. We will respond within 30 days.

8. Security

We take reasonable technical and organisational measures to protect your information from unauthorised access, loss, or theft. Our website is served over HTTPS, and any form submissions are encrypted. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Contact Us

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available at /privacy, with the “Last updated” date at the top. Significant changes will be notified via a banner on our website or direct email (if you have provided it).